Dannon Oikos Triple Zero

As people with multiple passions, Dannon Oikos set out to showcase these individuals and their side hustles. Misty and Cam aren't just defined as a Principal Ballerina or a record breaking Quarterback. They are passionate about food, writing, and fashion. In these 30 second spots they share how Oikos Triple Zero powers them with the protein they need to keep up with their many passions and remain on top of their game.

Using a series of 52 cameras called the “Bullet” rig, controlled with the click of a button, we were able to capture 52 photos in 3-seconds, stitched together into a 180-esque video. The result is a rapid, bullet-time showcasing the various sides of two high-profile athletes. The minimal set design keeps the focus on the character, the yogurt and their stories.