Samuel Adams

The Colors of Summer

To kick off the summer season, Samuel Adams repackaged their Summer Ale into a limited release three-color-way representing the various vibes of summer. We created a series of limited motion visuals in-studio. Beyond that we partnered with influencers to curate imagery emblematic of the summer experience.

Team
Mike O’Brien: Creative Director
Alyssa Morrison: Art Direction + Design
Sammy Yoon: Cinematography + Video
Sophie Shepard: Strategy + Influencer

Agency
ISL - Washington, D.C.

Services
Art Direction
Set + Prop Styling

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