Sustainable Life of Cotton
Blue Jeans Goes Green for Earth Day
Sustainable Life of Cotton
Blue Jeans Goes Green for Earth Day
Sustainable Life of Cotton
Blue Jeans Goes Green for Earth Day
BLUE JEANS GO GREEN
Cotton is the common thread
To tell the story of the cotton plant’s cyclical life, we developed a unique stop-motion video for Earth Day entirely constructed from individual stills. The project aimed to highlight sustainability by building an asset library from scratch, significantly reducing denim and fiber waste during production. The library included two styles of letterforms, various textures, hardware elements (such as buttons, zippers, and snaps), and denim clothing pieces. By using these carefully curated assets, we were able to create the video purely in post-production, ensuring a minimal environmental impact while effectively communicating the journey of cotton in a visually compelling way.
Art Direction
Brand Development
Integrated Campaigns
Photo & Video Production
Set Design
Social & Paid Media
made with mode
BLUE JEANS GO GREEN
Cotton is the common thread
To tell the story of the cotton plant’s cyclical life, we developed a unique stop-motion video for Earth Day entirely constructed from individual stills. The project aimed to highlight sustainability by building an asset library from scratch, significantly reducing denim and fiber waste during production. The library included two styles of letterforms, various textures, hardware elements (such as buttons, zippers, and snaps), and denim clothing pieces. By using these carefully curated assets, we were able to create the video purely in post-production, ensuring a minimal environmental impact while effectively communicating the journey of cotton in a visually compelling way.
Art Direction
Brand Development
Integrated Campaigns
Photo & Video Production
Set Design
Social & Paid Media
made with mode
BLUE JEANS GO GREEN
Cotton is the common thread
To tell the story of the cotton plant’s cyclical life, we developed a unique stop-motion video for Earth Day entirely constructed from individual stills. The project aimed to highlight sustainability by building an asset library from scratch, significantly reducing denim and fiber waste during production. The library included two styles of letterforms, various textures, hardware elements (such as buttons, zippers, and snaps), and denim clothing pieces. By using these carefully curated assets, we were able to create the video purely in post-production, ensuring a minimal environmental impact while effectively communicating the journey of cotton in a visually compelling way.
Art Direction
Brand Development
Integrated Campaigns
Photo & Video Production
Set Design
Social & Paid Media
made with mode
The full-length video was subsidized into 6 social vignettes that were used within a series across social channels to promote Earth Day during the month of April.
The full-length video was subsidized into 6 social vignettes that were used within a series across social channels to promote Earth Day during the month of April.
The full-length video was subsidized into 6 social vignettes that were used within a series across social channels to promote Earth Day during the month of April.
BEHIND THE SCENES
Creating a "green" asset library
Creating a "green" asset library
By building this comprehensive library, we were able to leverage a single production budget to set ourselves up for multiple years of content creation.
This approach not only saved time, money, and energy on the current production, but also significantly reduced waste for future productions by shifting from practical to digital solutions.
In doing so, we minimized material waste, enhanced long-term productivity, and demonstrated a commitment to both resource efficiency and sustainable practices, just as our client does each and every day.
By building this comprehensive library, we were able to leverage a single production budget to set ourselves up for multiple years of content creation.
This approach not only saved time, money, and energy on the current production, but also significantly reduced waste for future productions by shifting from practical to digital solutions.
In doing so, we minimized material waste, enhanced long-term productivity, and demonstrated a commitment to both resource efficiency and sustainable practices, just as our client does each and every day.
The capture of 80+ unique assets enhanced the standard content creation process by layering stills that highlight fabric variations and folds, creating a sense of "static motion."
The capture of 80+ unique assets enhanced the standard content creation process by layering stills that highlight fabric variations and folds, creating a sense of "static motion."
The capture of 80+ unique assets enhanced the standard content creation process by layering stills that highlight fabric variations and folds, creating a sense of "static motion."
team
Creative Director: Lauren Harring
Art Director, Stylist: Alyssa Morrison
Photographer: Maxim Vakhovskiy
Motion Editor: Chris Moran
agency
Mode / Charlotte, NC
team
Creative Director: Lauren Harring
Art Director, Stylist: Alyssa Morrison
Photographer: Maxim Vakhovskiy
Motion Editor: Chris Moran
agency
Mode / Charlotte, NC
team
Creative Director: Lauren Harring
Art Director, Stylist: Alyssa Morrison
Photographer: Maxim Vakhovskiy
Motion Editor: Chris Moran
agency
Mode / Charlotte, NC