The Prospect
Upscale living unexpectedly defined
The Prospect
Upscale living unexpectedly defined
The Prospect
Upscale living unexpectedly defined
THE PROSPECT
Local landmark with a legacy
The Prospect is a luxury multi-family property in Charlotte’s historic Gold District, where the spirit of the gold rush inspires a lifestyle full of excitement and possibility. The visual identity captures this energy with refined design, symbolic illustrations, and a captivating narrative.
Art Direction
Brand Development
Creative Development
Visual Identity
Verbal Identity
Signage & Wayfinding
made with mode
THE PROSPECT
Local landmark with a legacy
The Prospect is a luxury multi-family property in Charlotte’s historic Gold District, where the spirit of the gold rush inspires a lifestyle full of excitement and possibility. The visual identity captures this energy with refined design, symbolic illustrations, and a captivating narrative.
Art Direction
Brand Development
Creative Development
Visual Identity
Verbal Identity
Signage & Wayfinding
made with mode
THE PROSPECT
Local landmark with a legacy
The Prospect is a luxury multi-family property in Charlotte’s historic Gold District, where the spirit of the gold rush inspires a lifestyle full of excitement and possibility. The visual identity captures this energy with refined design, symbolic illustrations, and a captivating narrative.
Art Direction
Brand Development
Creative Development
Visual Identity
Verbal Identity
made with mode
Brand storytelling embraces optimism and opportunity, with every nuance of the visual language carefully crafted to reflect the upscale experience.
Brand storytelling embraces optimism and opportunity, with every nuance of the visual language carefully crafted to reflect the upscale experience.
Brand storytelling embraces optimism and opportunity, with every nuance of the visual language carefully crafted to reflect the upscale experience.
team
Creative Director: Ian Varrassi
Art Director: Alyssa Morrison
Senior Desinger: William Green
Assoc. Director of Copy: Carson Pavkov
agency
Mode / Charlotte, NC
team
Creative Director: Ian Varrassi
Art Director: Alyssa Morrison
Senior Desinger: William Green
Assoc. Director of Copy: Carson Pavkov
agency
Mode / Charlotte, NC
team
Creative Director: Ian Varrassi
Art Director: Alyssa Morrison
Senior Desinger: William Green
Assoc. Director of Copy: Carson Pavkov
agency
Mode / Charlotte, NC