Domtar Cougar
Fueling creators w/ Purpose
Domtar Cougar
Fueling creators w/ Purpose
Domtar Cougar
Fueling creators w/ Purpose
DOMTAR COUGAR
A vision that stands for more
To empower creators and fuel their purpose, we positioned Cougar Premium Papers as a trusted, inspirational resource in the creative process. This campaign celebrates intentionality, brought to life through brand storytelling and thoughtfully crafted printing techniques. Because, like their audience, everything Domtar does is with purpose.
Art Direction
Creative Development
Print & Packaging
Photo Production
Visual Identity
Verbal Identity
made with mode
DOMTAR COUGAR
A vision that stands for more
To empower creators and fuel their purpose, we positioned Cougar Premium Papers as a trusted, inspirational resource in the creative process. This campaign celebrates intentionality, brought to life through brand storytelling and thoughtfully crafted printing techniques. Because, like their audience, everything Domtar does is with purpose.
Art Direction
Creative Development
Print & Packaging
Photo Production
Visual Identity
made with mode
DOMTAR COUGAR
A vision that stands for more
To empower creators and fuel their purpose, we positioned Cougar Premium Papers as a trusted, inspirational resource in the creative process. This campaign celebrates intentionality, brought to life through brand storytelling and thoughtfully crafted printing techniques. Because, like their audience, everything Domtar does is with purpose.
Art Direction
Creative Development
Print & Packaging
Photo Production
Visual Identity
Verbal Identity
made with mode
Materials demonstrated the vast array of Cougar’s offering, from paper weights and finishes that ensured functional performance, to sophisticated techniques like foil stamping and letterpress.
Materials demonstrated the vast array of Cougar’s offering, from paper weights and finishes that ensured functional performance, to sophisticated techniques like foil stamping and letterpress.
Materials demonstrated the vast array of Cougar’s offering, from paper weights and finishes that ensured functional performance, to sophisticated techniques like foil stamping and letterpress.
team
Creative Director, Illustrator: Lauren Harring
Assoc. Director of Copy: Carson Pavkov
Senior Designer: Alyssa Morrison
Photographer: Maxim Vakhovskiy
agency
Mode / Charlotte, NC
team
Creative Director, Illustrator: Lauren Harring
Assoc. Director of Copy: Carson Pavkov
Senior Designer: Alyssa Morrison
Photographer: Maxim Vakhovskiy
agency
Mode / Charlotte, NC