Denim Full Circle
In the loop, out of the landfill
Denim Full Circle
In the loop, out of the landfill
Denim Full Circle
In the loop, out of the landfill


BLUE JEANS GO GREEN
Keep denim going 'round
When denim is recycled, its life becomes circular. Because cotton is a natural, sustainable fiber, your old denim can be kept out of a landfill and given a new life. It's easy to recycle your old jeans, jackets, and more, and give them new life through the Blue Jeans Go Green™ program. From housing insulation to pet beds and beyond, we're proud to keep denim in the loop and out of the landfill.
Art Direction
Digital Experiences
Integrated Campaigns
Photo + Video Production
Set Design
Social & Paid Media
made with mode
BLUE JEANS GO GREEN
Keep denim going 'round
When denim is recycled, its life becomes circular. Because cotton is a natural, sustainable fiber, your old denim can be kept out of a landfill and given a new life. It's easy to recycle your old jeans, jackets, and more, and give them new life through the Blue Jeans Go Green™ program. From housing insulation to pet beds and beyond, we're proud to keep denim in the loop and out of the landfill.
Art Direction
Digital Experiences
Integrated Campaigns
Photo + Video Production
Set Design
Social & Paid Media
made with mode
BLUE JEANS GO GREEN
Keep denim going 'round
When denim is recycled, its life becomes circular. Because cotton is a natural, sustainable fiber, your old denim can be kept out of a landfill and given a new life. It's easy to recycle your old jeans, jackets, and more, and give them new life through the Blue Jeans Go Green™ program. From housing insulation to pet beds and beyond, we're proud to keep denim in the loop and out of the landfill.
Art Direction
Digital Experiences
Integrated Campaigns
Photo + Video Production
Set Design
Social & Paid Media
made with mode


The Blue Jeans Go Green™ program has helped divert over 2800 tons of textile waste from landfills to make a positive impact on our planet.
The Blue Jeans Go Green™ program has helped divert over 2800 tons of textile waste from landfills to make a positive impact on our planet.
The Blue Jeans Go Green™ program has helped divert over 2800 tons of textile waste from landfills to make a positive impact on our planet.

































The average American throws away an estimated 80 lbs of clothing every year. Through the Blue Jeans Go Green™ program we've recycled 5.6 million pieces of denim.
The average American throws away an estimated 80 lbs of clothing every year. Through the Blue Jeans Go Green™ program we've recycled 5.6 million pieces of denim.
The average American throws away an estimated 80 lbs of clothing every year. Through the Blue Jeans Go Green™ program we've recycled 5.6 million pieces of denim.


team
Creative Director: Lauren Harring
Art Director: Alyssa Morrison
Photographer: Maxim Vakhovskiy
Designer: Hallie James
agency
Mode / Charlotte, NC
team
Creative Director: Lauren Harring
Art Director: Alyssa Morrison
Photographer: Maxim Vakhovskiy
Designer: Hallie James
agency
Mode / Charlotte, NC
team
Creative Director: Lauren Harring
Art Director: Alyssa Morrison
Photographer: Maxim Vakhovskiy
Designer: Hallie James
agency
Mode / Charlotte, NC