Denim Full Circle

In the loop, out of the landfill

Denim Full Circle

In the loop, out of the landfill

Denim Full Circle

In the loop, out of the landfill

BLUE JEANS GO GREEN

Keep denim going 'round

When denim is recycled, its life becomes circular. Because cotton is a natural, sustainable fiber, your old denim can be kept out of a landfill and given a new life. It's easy to recycle your old jeans, jackets, and more, and give them new life through the Blue Jeans Go Green™ program. From housing insulation to pet beds and beyond, we're proud to keep denim in the loop and out of the landfill.

Art Direction

Digital Experiences

Integrated Campaigns

Photo + Video Production

Set Design

Social & Paid Media

BLUE JEANS GO GREEN

Keep denim going 'round

When denim is recycled, its life becomes circular. Because cotton is a natural, sustainable fiber, your old denim can be kept out of a landfill and given a new life. It's easy to recycle your old jeans, jackets, and more, and give them new life through the Blue Jeans Go Green™ program. From housing insulation to pet beds and beyond, we're proud to keep denim in the loop and out of the landfill.

Art Direction

Digital Experiences

Integrated Campaigns

Photo + Video Production

Set Design

Social & Paid Media

BLUE JEANS GO GREEN

Keep denim going 'round

When denim is recycled, its life becomes circular. Because cotton is a natural, sustainable fiber, your old denim can be kept out of a landfill and given a new life. It's easy to recycle your old jeans, jackets, and more, and give them new life through the Blue Jeans Go Green™ program. From housing insulation to pet beds and beyond, we're proud to keep denim in the loop and out of the landfill.

Art Direction

Digital Experiences

Integrated Campaigns

Photo + Video Production

Set Design

Social & Paid Media

The Blue Jeans Go Green™ program has helped divert over 2800 tons of textile waste from landfills to make a positive impact on our planet.

The Blue Jeans Go Green™ program has helped divert over 2800 tons of textile waste from landfills to make a positive impact on our planet.

The Blue Jeans Go Green™ program has helped divert over 2800 tons of textile waste from landfills to make a positive impact on our planet.

The average American throws away an estimated 80 lbs of clothing every year. Through the Blue Jeans Go Green™ program we've recycled 5.6 million pieces of denim.

The average American throws away an estimated 80 lbs of clothing every year. Through the Blue Jeans Go Green™ program we've recycled 5.6 million pieces of denim.

The average American throws away an estimated 80 lbs of clothing every year. Through the Blue Jeans Go Green™ program we've recycled 5.6 million pieces of denim.

team

Creative Director: Lauren Harring

Art Director: Alyssa Morrison

Photographer: Maxim Vakhovskiy

Designer: Hallie James

agency

Mode / Charlotte, NC

team

Creative Director: Lauren Harring

Art Director: Alyssa Morrison

Photographer: Maxim Vakhovskiy

Designer: Hallie James

agency

Mode / Charlotte, NC

team

Creative Director: Lauren Harring

Art Director: Alyssa Morrison

Photographer: Maxim Vakhovskiy

Designer: Hallie James

agency

Mode / Charlotte, NC