Domtar Cougar
Designed w/ Purpose
Behind every great brand, there’s a purpose. A vision that it stands for more. It’s what makes the special, and it’s what drives the creative minds behind them. In an effort to embolden these creators and fuel their purpose, Domtar came to Mode to position Cougar Premium Papers as a trusted, inspirational resource in the creative process.
Mode.
The w/Purpose campaign is a celebration of intentionality, a concept we realized through brand storytelling as well as carefully considered printing techniques.
Mode.
Our goal was to position Cougar premium paper as a true partner to creative professionals.Because, like their audience, everything Domtar does is w/Purpose.
Mode.
Team
Creative Director: John Pietrafesa
Assoc. Creative Director, Illustrator: Lauren Harring
Assoc. Director of Copy: Carson Pavkov
Senior Designer: Alyssa Morrison
Photographer: Maxim Vakhovskiy
Agency
Mode – Charlotte, NC
Awards
2019 Charlotte AAF Gold, Sales + Marketing
Services
Brand Development
Creative Development
Integrated Campaigns
Print + Packaging
In-House Production