Blue Jeans Go Green™
Recycling made fashionable
Blue Jeans Go Green is a sustainability program of Cotton Incorporated that recycles worn-out denim and turns it into insulation. We produced both studio and on-location photoshoots to promote the launch of @bluejeansgogreen on Instagram. Playful GIFs and lifestyle imagery bring life to the feed, create buzz and bring awareness around the brand’s message of living a sustainable lifestyle and creating more with cotton.
The denim-focused wardrobe establishes cotton as a fashionable, sustainable fiber. The diverse landscapes craft stories about all aspects of the program (from education surrounding the recycling process to cotton/denim fashion) and solidify the connection between the program, Cotton Inc., and cotton the fiber.
The landscape provides an inherent sense of warmth, purity, and freshness - all of which (combined with studio content) reflect the personality of the program and provide a solid platform for relevant content that engages audiences.
Team
Assoc. Creative Director: Lauren Harring
Art Director: Alyssa Morrison
Photographer: Maxim Vakhovskiy
Senior Producer: Scarlet Darquea-Mauro
Assoc. Director of Copy: Carson Pavkov
Video Editor: Kyle Toukatly
Agency
Mode – Charlotte, NC
Services
Art Direction
Integrated Campaigns
Photo + Video Production
Social Media
Digital Experiences